Creating and implementing an advertising campaign is no easy task. There is a reason there are thousands of advertising agencies all around the world, full of people who have spent their lives devoted to the skill and science of advertising.
Having said that, when you are part of an in-house department or a freelancer. You become crucial to create an advertising campaign for diverse mediums; in this case, I will show mostly print advertising for a magazine, insert, newsletters, and flyers.
I had the opportunity to work closely with the account managers or clients to define the target audience, understanding their products and services, demographics, interests, and benefits to provide a visual to raise awareness.