PPC Landing Page
A PPC landing page is a standalone web page you intend to use in a paid campaign on AdWords, Bing, or similar. It’s a dedicated page where visitors ‘land’ after clicking through on a pay-per-click ad. We saw on average, dedicated landing pages converted 30% from the native pages.
We run a test for several designs, we focus on; A headline and sub-headline, a strong and singular CTA and add a testimonial, trust symbols in our case was PR recognition and a video about the company
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